The Projector, Singapore
Transforming an Old Cinema Complex into a New Multipurpose Cinema, Dining and Event Space
The Project
The Site: 2 run-down cinemas at the Golden Mile Tower, Beach Road, Singapore!
The Challenge: To bring the public back to these once-popular cinema spaces
The Vision: To bring together engaging films, good food and open-minded people, and interesting spaces
The original Golden Cinema before the conversion to The Projector
Our Solution:
Adapt the old cinemas into usable, more flexible spaces that enable alternative uses
Inject new life into the spaces by building an operating business to drive content and re-introduce the building back to the public
Combine design and content: Unexpected interior design, soft furnishing solutions and relaxed in-movie dining together imbibe a more relaxed and communal feel, while still offering the high quality technical requirements of any cinema.
Curate content that fills a gap in the market; reinvent the Singaporean cinema experience, and stand apart from existing chains with bespoke film programmes, one-of-a-kind events, imaginative multi-use spaces and an inviting café.
Our Unique Approach:
A collaborative partnership between Pocket Projects, FARM, Golden Bar and Luna Films bringing together design, content , dining and development expertise into one joined-up effort.
The Final Product
Pocket Projects Roles:
Sponsorship and overall project and business operations
Concept proposal and development
Partnership structuring
Crowdfunding
Market research and concept testing
Development and Design Management
Project Management
Marketing Management
Feasibility testing and financial management
Events Programming
The Projector
6001 Beach Road, #05-00, Golden Mile Tower, 199589
https://theprojector.sg/
Photos by Philipp Aldrup, Damien Woon, and Pieter van Goethem.
