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The Projector, Singapore

Redrum_first day  kubrick kult karpet

TRANSFORMING AN OLD CINEMA COMPLEX INTO A NEW MULTIPURPOSE CINEMA, DINING AND EVENT SPACE

The Site: 2 run-down cinemas at the Golden Mile Tower, Beach Road, Singapore!

The Challenge: To bring the public back to these once-popular cinema spaces

The Vision: To bring together engaging films, good food and open-minded people, and interesting spaces

14_09_Golden_Mile_Cinema_0245  Green room seats
(Before)                                                                  (After)

Our Solution:

  • Adapt the old cinemas into usable, more flexible spaces that enable alternative uses
  • Inject new life into the spaces by building an operating business to drive content and re-introduce the building back to the public
  • Combine design and content: Unexpected interior design, soft furnishing solutions and relaxed in-movie dining together imbibe a more relaxed and communal feel, while still offering the high quality technical requirements of any cinema.
  • Curate content that fills a gap in the market; reinvent the Singaporean cinema experience, and stand apart from existing chains with bespoke film programmes, one-of-a-kind events, imaginative multi-use spaces and an inviting café.

Redrum stage   ChannelsandTerminals-12

Our Unique Approach:

  • A collaborative partnership between Pocket Projects, FARM, Golden Bar and Luna Films bringing together design, content , dining and development expertise into one joined-up effort.

The Final Product 

Pocket Projects Roles:

  • Sponsorship and overall project and business operations
  • Concept proposal and development
  • Partnership structuring
  • Crowdfunding
  • Market research and concept testing
  • Development and Design Management
  • Project Management
  • Marketing Management
  • Feasibility testing and financial management
  • Events Programming

Photos by Philipp Aldrup, Pieter van Goethem.